A spokeswoman for the company said the use of proper nouns would "add a new dimension" to Scrabble and "introduce an element of popular culture into the game".
People's names, place names and brand names will now be permitted. Shame, I say!
I wonder if text spelling will be allowed in the next 'makeover'?
Apologies for the inverted 'S' in the photo. I only realised after I'd put the board away that I'd placed the tile upside down for the photo. It's not my misuse of the apostrophe!!